Online: What Your Bio Says About You

Twitter profiles reveal some interesting things about a person, who somebody follows can reveal their interests, political leanings and who their favourite celebrities are. 

The thing most central to a persons Twitter profile is their biography section. This always reveals to me how seriously the person takes themselves, whether they put their work above everything else, and if they are interested in making themselves look cultured, intelligent or political.

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Many bio’s describe the Tweeter as a food person, or a wine drinker, or even more bizarrely a ‘raconteur’, or the one I love the most a ‘entrepreneur’. Most people who use this describer seems to be a freelancer or just starting their own business, in my opinion, an entrepreneur is Bill Gates or Richard Branson, most other people are either unemployed  own a business or work for somebody else. It seems like a describer someone uses to pad out their profile, and either make themselves feel important, or give an impression of importance to others. It also seems to ring hollow when you find out the enterprise they oversee is a non-existent company they brand themselves under.

Another interesting thing about Twitter bios is that it exposes people who really wrap themselves and their personal image around their work. I find those silly disclaimers “RT’s not endorsements” and “opinions not those of my employer” entertaining. Not only do these no hold up if you get intro trouble for Tweeting something, or for using social media against a companies rules, but it gives an impression that your Tweets are somehow more important than others, and that you should be held to a different standard. I don’t get it.

When I look at someones Twitter page, I want to know about a person, their interests, location, what they are going to Tweet about, and whether it is worth following them. I don’t need to know your employer, or how many countries you have travelled to, or what your socioeconomic status is. Just make it interesting, and give me the basics, the space isn’t a CV, or a dating profile. Use it wisely, or like me, don’t use it at all and let the Tweets speak for themself.

Follow me: @mikebeckham (or don’t if my lack of bio worries you)

Marketing: Domino’s Gets Panned

This is the video that is making folks on social media go crazy. A much hyped week long teaser campaign has backfired, after promising a ‘game changing announcement’, it has been revealed that Domino’s Australia is just unveiling a new range of premium pizzas, with speculation it is in response to Crust, which offers more premium toppings. 

That’s always the problem with promising so much, and delivering something rather minor – certainly no game changer.

However the reaction, as you’d expect is ridiculous. Angry Twitter, YouTube and Facebook messages, all furious that they aren’t delivering something more. What do you really expect though? Every time one of these companies promises ‘something big’, most often than not, it’s just a rebadging, or evolution of an existing product.

Perhaps we expect too much?